One of a kind

What can students learn from this?

In this activity students will be activated to do research on possible competition in the market, learn how to differentiate using ethical and sustainable thinking, they learn the importance of using the potential customers as a sounding board and will learn about having a clear vision in mind before starting a business.

How can I do this in class?

This activity is partly a homework assignment; Let students find out where all bakeries are in a radius of 5 km from their homes. Let them investigate the ins and outs of these bakeries and their special offers/characteristics. What are the similarities and differences of these bakeries and what are there unique selling points.

Prepare a sheet with multiple questions, related to the topics you want to focus on. E.g. How long does the bakery exist? What are the unique selling points of each bakery? Etc. Let them already think about the following question: “If they want to start their own bakery, how will they differ from the others and how to apply the social element; sustainability/green/ethical?” This will be the main topic discussed in class.

Once they did there homework, you will evaluate the task and further steps in class.

Reflection tips

After the homework assignment, it is important to discuss the results in class. Below you find examples of the questions you can ask;

• How did you do your research
• Was it easy to find?
• How did you find the Unique Selling Points?
• What would you do better regarding the bakery strategy?
• Is it difficult to differentiate?
• How would you set up your strategy?
• Which ethical/sustainable elements do you want to implement if you would start your own bakery?